Finding your calling as an online community consultant

In today’s internet-fueled economy, it’s easier than ever to find a niche in the workforce and fill it, which is essentially the definition of what consultants do. And frankly, in the future freelance jobs like consulting will likely become the norm, if they haven’t already, for making a living. Boutique marketing consultant Caitlin Connors made…

The dollar value of your online community

As a community manager, you may have been asked to show the "return on investment" of your community. To do this, though, you have to put a dollar amount on the asset that online communities produce, which is namely ideas. So how do you put a value on an idea? How do you value a…

#CMAD 2017: All good things in moderation

#CMAD 2017, Session 7: All Good Things in Moderation from 5:00 Films & Media. My thanks to Lindsay Starke at Higher Logic, Marghet Hager at Dynamic community, and 5:00 Films & Media for making me look good during the 2017 Community Manager Appreciation Day celebrations!

Creating a sense of ownership in your online community

Members need to trust that their community is a safe space to participate—whether they’re providing positive or negative feedback to their peers. Never allow members to attack someone for sharing their thoughts, and take time to consider whether or not to allow anonymity in posting or reporting content on your community. Ownership is a concept…

Community manager tool kit: Small tactics for big change

To encourage and build engagement in online communities, sometimes the smallest things make the biggest difference—I was reminded of this recently listening to a science podcast where they discussed the metabolism of medicines in mice during lab experiments. In one group of mice, the meds the scientists were testing were metabolized twice as fast as…