8 design basics for non-designers

This article was first published by ASAE: The Center for Association Leadership. If you’re a part of a small communications team—or you are the communications team—then at some point you might be asked to design something for your association, even if you don’t have design experience. But, in today’s hypervisual world, even basic design skills…

What Mom taught me about equality

I remember riding in the car with my mom one day, driving past Crooked Lake and the Sunset Inn (which was really just a bar). Near the Sunset Inn was a trailer park. It had been there for as long as I could remember, rows of rusting old prefabs on lilting foundations. It was never…

Community manager tool kit: Forum games and icebreakers

It’s late on a Wednesday evening as I write, and to placate the content gods but still maintain my sleep schedule, I’ve decided to provide you all with a lightly-researched, BuzzFeed-style list for your own personal amusement—and maybe for your community’s as well. Enjoy these five forum and online community games to help get the convo…

Omni-channel marketing: Where does online community fit?

You may have heard the terms omni-channel marketing or omni-channel experience cropping up at your company recently. As consumers continue adopting the panoply of channels provided by social media and mobile communication technologies, it has necessitated a shift from siloed multichannel marketing and communications tactics to fully integrated customer experience strategies that cut across an…

What Mom taught me about procrastination

In continuing my tribute to the life lessons Mom has taught me, I thought I’d throw in a post that’s a little more lighthearted than what Mom taught me about transparency. So, procrastination. Give me a second. [Three days later.] So, procrastination. About that. Mom always told me that a procrastinator is just someone who works…