Using discussion forums and online communities to generate leads

If you are a marketer or salesperson, you probably have a strategy for using social media to build your brand. But have you considered the power of niche discussion forums to generate sales and to build your business network? If not, now is the time to take a look at how you can leverage these…

Omni-channel marketing: Where does online community fit?

You may have heard the terms omni-channel marketing or omni-channel experience cropping up at your company recently. As consumers continue adopting the panoply of channels provided by social media and mobile communication technologies, it has necessitated a shift from siloed multichannel marketing and communications tactics to fully integrated customer experience strategies that cut across an…