Ethics of digital engagement: How far is too far in the quest for attention?
If you’re a regular reader, then you know I’m a big fan of TED Talks. A recent episode titled “Manipulation” got me thinking about the community manager’s role in the …
Social media regulations might loom on the horizon, but privacy is your responsibility until they arrive
There are changes coming to social media regulations. In an environment where elections can be thrown by fake social media accounts and a seemingly endless string of data and privacy …
Using discussion forums and online communities to generate leads
If you are a marketer or salesperson, you probably have a strategy for using social media to build your brand. But have you considered the power of niche discussion forums …
Creating a member-oriented online community
This article originally appeared at ASAE: The Center for Association Leadership. My thanks to Oona Schmid who co-wrote this article with me! Just because an association creates an online community …
Virtual meetings, workshops and vacations: Engage your community with out-of-the-box event offerings
Association executives and other professionals often don’t have the budget or the time to globe trot to every conference they are invited to. So what tools do we have to encourage event attendance while building community among our members?
Ready to pick your association’s online community software? Here are some things to look for in a platform.
I was emailing one of our students in CMX’s Fundamentals of Community Strategy course, and he had some great questions for associations and other member organizations who want to create a …
8 design basics for non-designers
This article was first published by ASAE: The Center for Association Leadership. If you’re a part of a small communications team—or you are the communications team—then at some point you …
Addressing online violence: What’s the role of the community manager?
There are days when one wonders how people can be so cruel. I had one of those days when I read about Amy Inita, who was beaten while a group …