If you’re a regular reader, then you know I’m a big fan of TED Talks. A recent episode titled “Manipulation” got me thinking about the community manager’s role in the debate over social media and mental disorders. I won’t pretend to have any of the answers here—even the National Institutes of Health agree that there’s…
Category: Communications
Social media regulations might loom on the horizon, but privacy is your responsibility until they arrive
There are changes coming to social media regulations. In an environment where elections can be thrown by fake social media accounts and a seemingly endless string of data and privacy breaches leaves no one unaffected, people will quickly get fed up with third parties owning their data. The result? The Federal government could begin (slowly)…
Using discussion forums and online communities to generate leads
If you are a marketer or salesperson, you probably have a strategy for using social media to build your brand. But have you considered the power of niche discussion forums to generate sales and to build your business network? If not, now is the time to take a look at how you can leverage these…
Creating a member-oriented online community
This article originally appeared at ASAE: The Center for Association Leadership. My thanks to Oona Schmid who co-wrote this article with me! Just because an association creates an online community platform and stacks it with educational material does not mean members will rush to sign up. These tactics will help you build an engaging and…
Virtual meetings, workshops and vacations: Engage your community with out-of-the-box event offerings
Association executives and other professionals often don’t have the budget or the time to globe trot to every conference they are invited to. So what tools do we have to encourage event attendance while building community among our members?
Ready to pick your association’s online community software? Here are some things to look for in a platform.
I was emailing one of our students in CMX’s Fundamentals of Community Strategy course, and he had some great questions for associations and other member organizations who want to create a private online community for their members. I thought I’d share the email in the hopes that it helps all of you build the community of…
8 design basics for non-designers
This article was first published by ASAE: The Center for Association Leadership. If you’re a part of a small communications team—or you are the communications team—then at some point you might be asked to design something for your association, even if you don’t have design experience. But, in today’s hypervisual world, even basic design skills…
Addressing online violence: What’s the role of the community manager?
There are days when one wonders how people can be so cruel. I had one of those days when I read about Amy Inita, who was beaten while a group of her peers filmed the altercation and later died in hospital. What makes it worse is that, not a week before that, Marina Lonina pleaded…
