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Category: Communications

Communications / Community Management / Social Media

Ethics of digital engagement: How far is too far in the quest for attention?

If you’re a regular reader, then you know I’m a big fan of TED Talks. A recent episode titled “Manipulation” got me thinking about the community manager’s role in the …

Communications / Social Media

Social media regulations might loom on the horizon, but privacy is your responsibility until they arrive

There are changes coming to social media regulations. In an environment where elections can be thrown by fake social media accounts and a seemingly endless string of data and privacy …

Communications / Community Management / Sales

Using discussion forums and online communities to generate leads

If you are a marketer or salesperson, you probably have a strategy for using social media to build your brand. But have you considered the power of niche discussion forums …

Associations / Communications / Community Management / Social Media

Creating a member-oriented online community

This article originally appeared at ASAE: The Center for Association Leadership. My thanks to Oona Schmid who co-wrote this article with me! Just because an association creates an online community …

Associations / Communications / Community Management / Social Media

Virtual meetings, workshops and vacations: Engage your community with out-of-the-box event offerings

Association executives and other professionals often don’t have the budget or the time to globe trot to every conference they are invited to. So what tools do we have to encourage event attendance while building community among our members?

Associations / CMGR Toolkit / Communications / Community Management

Ready to pick your association’s online community software? Here are some things to look for in a platform.

I was emailing one of our students in CMX’s Fundamentals of Community Strategy course, and he had some great questions for associations and other member organizations who want to create a …

Associations / CMGR Toolkit / Communications / Social Media

8 design basics for non-designers

This article was first published by ASAE: The Center for Association Leadership. If you’re a part of a small communications team—or you are the communications team—then at some point you …

Associations / Communications / Community Management / Social Media

Addressing online violence: What’s the role of the community manager?

There are days when one wonders how people can be so cruel. I had one of those days when I read about Amy Inita, who was beaten while a group …

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