Facebook makes a play for associations and member organizations with new group features
Facebook just became a little more attractive to member-based organizations like associations that are looking to host their online communities in the platform.
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Community is for your members, not for your organization
Last week I was telling you about how engaging for the sake of engagement has pushed old school social media platforms like Facebook away from true social engagement and into …
Ethics of digital engagement: How far is too far in the quest for attention?
If you’re a regular reader, then you know I’m a big fan of TED Talks. A recent episode titled “Manipulation” got me thinking about the community manager’s role in the …
Social media regulations might loom on the horizon, but privacy is your responsibility until they arrive
There are changes coming to social media regulations. In an environment where elections can be thrown by fake social media accounts and a seemingly endless string of data and privacy …
Community manager toolkit: Scale your community with volunteers
At some point you may have found yourself at work long after everyone else has left, the fluorescent lights buzzing above your head, and the sound of a lonely unanswered …
Community managers unite! Handling conflict in online communities
Last week Catherine Hackney of Confident Communities Consulting, Arianna Rehak of AssociationSuccess.org, and I led the first “Community Managers Unite!” Crowdcast. I had a blast and hope you’ll watch the …
Three signs your association is ready for an online community
While I may be biased toward online communities–I think lots of organizations can find ways to incorporate community into their business strategies–I will also be the first to tell you …
Using discussion forums and online communities to generate leads
If you are a marketer or salesperson, you probably have a strategy for using social media to build your brand. But have you considered the power of niche discussion forums …