If you’re a regular reader, then you know I’m a big fan of TED Talks. A recent episode titled “Manipulation” got me thinking about the community manager’s role in the debate over social media and mental disorders. I won’t pretend to have any of the answers here—even the National Institutes of Health agree that there’s…
Category: Social Media
Social media regulations might loom on the horizon, but privacy is your responsibility until they arrive
There are changes coming to social media regulations. In an environment where elections can be thrown by fake social media accounts and a seemingly endless string of data and privacy breaches leaves no one unaffected, people will quickly get fed up with third parties owning their data. The result? The Federal government could begin (slowly)…
Creating a member-oriented online community
This article originally appeared at ASAE: The Center for Association Leadership. My thanks to Oona Schmid who co-wrote this article with me! Just because an association creates an online community platform and stacks it with educational material does not mean members will rush to sign up. These tactics will help you build an engaging and…
Virtual meetings, workshops and vacations: Engage your community with out-of-the-box event offerings
Association executives and other professionals often don’t have the budget or the time to globe trot to every conference they are invited to. So what tools do we have to encourage event attendance while building community among our members?
8 design basics for non-designers
This article was first published by ASAE: The Center for Association Leadership. If you’re a part of a small communications team—or you are the communications team—then at some point you might be asked to design something for your association, even if you don’t have design experience. But, in today’s hypervisual world, even basic design skills…
Addressing online violence: What’s the role of the community manager?
There are days when one wonders how people can be so cruel. I had one of those days when I read about Amy Inita, who was beaten while a group of her peers filmed the altercation and later died in hospital. What makes it worse is that, not a week before that, Marina Lonina pleaded…
Community manager tool kit: Forum games and icebreakers
It’s late on a Wednesday evening as I write, and to placate the content gods but still maintain my sleep schedule, I’ve decided to provide you all with a lightly-researched, BuzzFeed-style list for your own personal amusement—and maybe for your community’s as well. Enjoy these five forum and online community games to help get the convo…
Omni-channel marketing: Where does online community fit?
You may have heard the terms omni-channel marketing or omni-channel experience cropping up at your company recently. As consumers continue adopting the panoply of channels provided by social media and mobile communication technologies, it has necessitated a shift from siloed multichannel marketing and communications tactics to fully integrated customer experience strategies that cut across an…
