Ethics of digital engagement: How far is too far in the quest for attention?

If you’re a regular reader, then you know I’m a big fan of TED Talks. A recent episode titled “Manipulation” got me thinking about the community manager’s role in the debate over social media and mental disorders. I won’t pretend to have any of the answers here—even the National Institutes of Health agree that there’s…

Creating a member-oriented online community

This article originally appeared at ASAE: The Center for Association Leadership. My thanks to Oona Schmid who co-wrote this article with me! Just because an association creates an online community platform and stacks it with educational material does not mean members will rush to sign up. These tactics will help you build an engaging and…

8 design basics for non-designers

This article was first published by ASAE: The Center for Association Leadership. If you’re a part of a small communications team—or you are the communications team—then at some point you might be asked to design something for your association, even if you don’t have design experience. But, in today’s hypervisual world, even basic design skills…

Community manager tool kit: Forum games and icebreakers

It’s late on a Wednesday evening as I write, and to placate the content gods but still maintain my sleep schedule, I’ve decided to provide you all with a lightly-researched, BuzzFeed-style list for your own personal amusement—and maybe for your community’s as well. Enjoy these five forum and online community games to help get the convo…

Omni-channel marketing: Where does online community fit?

You may have heard the terms omni-channel marketing or omni-channel experience cropping up at your company recently. As consumers continue adopting the panoply of channels provided by social media and mobile communication technologies, it has necessitated a shift from siloed multichannel marketing and communications tactics to fully integrated customer experience strategies that cut across an…