Levels of order in online community: The art of banning users

I was listening to Community Signal (available wherever fine podcasts are sold) and Patrick O’Keefe’s conversation with famed criminologist George Kelling about applying the Broken Windows theory to community management. They discussed how behavioral demonstrations and “levels of order” can maintain a cohesive, orderly group, whether online or off. While the theory is somewhat controversial,…

How the 90-9-1 rule applies to community tactics–like welcome campaigns

You’ve heard of the 90-9-1 rule, or the 1 percent rule of online community participation. It’s the general principal that around 90 percent of your audience will lurk in your community, not producing any content, only consuming it. Meanwhile, approximately nine percent of your community members will share intermittently, and the last one percent will…

Flirting with success: Metaphors for understanding online community behavior

It’s about time you listened to your community culture.  When you’ve been in a relationship long enough, you start picking up on your partner’s ticks. Over time you memorize their habits, their likes and dislikes, and maybe even their less endearing quirks. Online communities aren’t much different. They aren’t just people. They’re groups of people,…