Three signs your association is ready for an online community

While I may be biased toward online communities–I think lots of organizations can find ways to incorporate community into their business strategies–I will also be the first to tell you that there is a right time, and a wrong time, to launch your association’s community. Before you can even start building your private social network,…

Using discussion forums and online communities to generate leads

If you are a marketer or salesperson, you probably have a strategy for using social media to build your brand. But have you considered the power of niche discussion forums to generate sales and to build your business network? If not, now is the time to take a look at how you can leverage these…

Skariphos one year on…thank you!

If you subscribe to the blog, then you got a sneak peak of this a few weeks ago when I accidentally posted it as a test–I hope you enjoyed the early release! As a thank you to all of my readers and to celebrate the founding of Skariphos.com in September 2016 (and Labor Day weekend…

Retired members make great association community managers

I was getting coffee with a friend of mine, and she was telling me that her association is at the point where it needs a community manager, but they don’t yet have enough work to make it a full-time position. She told me about a few of the options they had considered, including bringing on…

Finding your calling as an online community consultant

In today’s internet-fueled economy, it’s easier than ever to find a niche in the workforce and fill it, which is essentially the definition of what consultants do. And frankly, in the future freelance jobs like consulting will likely become the norm, if they haven’t already, for making a living. Boutique marketing consultant Caitlin Connors made…

The dollar value of your online community

As a community manager, you may have been asked to show the "return on investment" of your community. To do this, though, you have to put a dollar amount on the asset that online communities produce, which is namely ideas. So how do you put a value on an idea? How do you value a…