Three signs your association is ready for an online community
While I may be biased toward online communities–I think lots of organizations can find ways to incorporate community into their business strategies–I will also be the first to tell you …
Using discussion forums and online communities to generate leads
If you are a marketer or salesperson, you probably have a strategy for using social media to build your brand. But have you considered the power of niche discussion forums …
Skariphos one year on…thank you!
If you subscribe to the blog, then you got a sneak peak of this a few weeks ago when I accidentally posted it as a test–I hope you enjoyed the …
Community manager, advocate thyself! Speaking up for you, your job and your community
Being a good community manager means being an advocate for your members. It also means advocating for yourself and your job. To do that, you sometimes have to take risks. …
Retired members make great association community managers
I was getting coffee with a friend of mine, and she was telling me that her association is at the point where it needs a community manager, but they don’t …
Finding your calling as an online community consultant
In today’s internet-fueled economy, it’s easier than ever to find a niche in the workforce and fill it, which is essentially the definition of what consultants do. And frankly, in …
Community manager tool kit: Metrics for tracking growth and engagement
So maybe you can’t put an exact dollar value on the content your community produces, but at some point you will be asked to show how your online community has …
The dollar value of your online community
As a community manager, you may have been asked to show the "return on investment" of your community. To do this, though, you have to put a dollar amount on …