Levels of order in online community: The art of banning users

I was listening to Community Signal (available wherever fine podcasts are sold) and Patrick O’Keefe’s conversation with famed criminologist George Kelling about applying the Broken Windows theory to community management. They discussed how behavioral demonstrations and “levels of order” can maintain a cohesive, orderly group, whether online or off. While the theory is somewhat controversial,…

Creating a member-oriented online community

This article originally appeared at ASAE: The Center for Association Leadership. My thanks to Oona Schmid who co-wrote this article with me! Just because an association creates an online community platform and stacks it with educational material does not mean members will rush to sign up. These tactics will help you build an engaging and…

Finding your calling as an online community consultant

In today’s internet-fueled economy, it’s easier than ever to find a niche in the workforce and fill it, which is essentially the definition of what consultants do. And frankly, in the future freelance jobs like consulting will likely become the norm, if they haven’t already, for making a living. Boutique marketing consultant Caitlin Connors made…

#CMAD 2017: All good things in moderation

#CMAD 2017, Session 7: All Good Things in Moderation from 5:00 Films & Media. My thanks to Lindsay Starke at Higher Logic, Marghet Hager at Dynamic community, and 5:00 Films & Media for making me look good during the 2017 Community Manager Appreciation Day celebrations!

Creating a sense of ownership in your online community

Members need to trust that their community is a safe space to participate—whether they’re providing positive or negative feedback to their peers. Never allow members to attack someone for sharing their thoughts, and take time to consider whether or not to allow anonymity in posting or reporting content on your community. Ownership is a concept…

Community manager tool kit: Small tactics for big change

To encourage and build engagement in online communities, sometimes the smallest things make the biggest difference—I was reminded of this recently listening to a science podcast where they discussed the metabolism of medicines in mice during lab experiments. In one group of mice, the meds the scientists were testing were metabolized twice as fast as…