How the 90-9-1 rule applies to community tactics–like welcome campaigns
You’ve heard of the 90-9-1 rule, or the 1 percent rule of online community participation. It’s the general principal that around 90 percent of your audience will lurk in your …
Community manager tool kit: Metrics for tracking growth and engagement
So maybe you can’t put an exact dollar value on the content your community produces, but at some point you will be asked to show how your online community has …