Community manager tool kit: Metrics for tracking growth and engagement
So maybe you can’t put an exact dollar value on the content your community produces, but at some point you will be asked to show how your online community has …
The dollar value of your online community
As a community manager, you may have been asked to show the "return on investment" of your community. To do this, though, you have to put a dollar amount on …
Community manager tool kit: Small tactics for big change
To encourage and build engagement in online communities, sometimes the smallest things make the biggest difference—I was reminded of this recently listening to a science podcast where they discussed the …
Launching an online community or discussion forum: First you need a plan.
Before you launch an online community or discussion forum for your organization, you need a plan, but traditional web strategies often don’t take into account the nuances of building an online community.
Omni-channel marketing: Where does online community fit?
You may have heard the terms omni-channel marketing or omni-channel experience cropping up at your company recently. As consumers continue adopting the panoply of channels provided by social media and …
What Mom taught me about procrastination
In continuing my tribute to the life lessons Mom has taught me, I thought I’d throw in a post that’s a little more lighthearted than what Mom taught me about transparency. …
What Mom taught me about transparency
I was reading Molly Talbert’s recent article on Bay Are Rapid Transit’s response to angry riders’ tweets about service delays and outages. Apart from being a great article, it reminded …
Flirting with success: Metaphors for understanding online community behavior
It’s about time you listened to your community culture. When you’ve been in a relationship long enough, you start picking up on your partner’s ticks. Over time you memorize their …