Using discussion forums and online communities to generate leads

If you are a marketer or salesperson, you probably have a strategy for using social media to build your brand. But have you considered the power of niche discussion forums to generate sales and to build your business network? If not, now is the time to take a look at how you can leverage these…

What is thanatosensitivity and what does it have to do with my community?

If you don’t acknowledge a member’s death, that person’s online contributions may live on, but their memory will quickly fade. Acknowledging death allows your online community to give special consideration to a person’s contributions and bring a sense of closure to the gap that can be left by a member’s passing. In case you haven’t…

Skariphos one year on…thank you!

If you subscribe to the blog, then you got a sneak peak of this a few weeks ago when I accidentally posted it as a test–I hope you enjoyed the early release! As a thank you to all of my readers and to celebrate the founding of Skariphos.com in September 2016 (and Labor Day weekend…