Three signs your association is ready for an online community
While I may be biased toward online communities–I think lots of organizations can find ways to incorporate community into their business strategies–I will also be the first to tell you …
Using discussion forums and online communities to generate leads
If you are a marketer or salesperson, you probably have a strategy for using social media to build your brand. But have you considered the power of niche discussion forums …
Community manager tool kit: Metrics for tracking growth and engagement
So maybe you can’t put an exact dollar value on the content your community produces, but at some point you will be asked to show how your online community has …
The dollar value of your online community
As a community manager, you may have been asked to show the "return on investment" of your community. To do this, though, you have to put a dollar amount on …