While I may be biased toward online communities–I think lots of organizations can find ways to incorporate community into their business strategies–I will also be the first to tell you that there is a right time, and a wrong time, to launch your association’s community. Before you can even start building your private social network,…
Tag: value
Using discussion forums and online communities to generate leads
If you are a marketer or salesperson, you probably have a strategy for using social media to build your brand. But have you considered the power of niche discussion forums to generate sales and to build your business network? If not, now is the time to take a look at how you can leverage these…
Community manager tool kit: Metrics for tracking growth and engagement
So maybe you can’t put an exact dollar value on the content your community produces, but at some point you will be asked to show how your online community has grown in relative value and how the activity it has produced has impacted your organization. To do that, you need to consistently track your social…
The dollar value of your online community
As a community manager, you may have been asked to show the "return on investment" of your community. To do this, though, you have to put a dollar amount on the asset that online communities produce, which is namely ideas. So how do you put a value on an idea? How do you value a…
