Three signs your association is ready for an online community

While I may be biased toward online communities–I think lots of organizations can find ways to incorporate community into their business strategies–I will also be the first to tell you that there is a right time, and a wrong time, to launch your association’s community. Before you can even start building your private social network,…

Using discussion forums and online communities to generate leads

If you are a marketer or salesperson, you probably have a strategy for using social media to build your brand. But have you considered the power of niche discussion forums to generate sales and to build your business network? If not, now is the time to take a look at how you can leverage these…

The dollar value of your online community

As a community manager, you may have been asked to show the "return on investment" of your community. To do this, though, you have to put a dollar amount on the asset that online communities produce, which is namely ideas. So how do you put a value on an idea? How do you value a…