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Author: lukezimmer

Luke Zimmer graduated from Indiana University with degrees in journalism and anthropology. He has worked with associations and non-profits for nearly a decade with a specific interest in social media and online communities. His career has crisscrossed the fields of sales, communication, and constituent management, with the bulk of his experience focused on building deeply engaged online communities. He has worked for an array of organizations with members across multiple industries and countries, but he especially enjoys sharing his time with nonprofits dedicated to education and community building. When he’s not working, Luke spends his time jogging along the Anacostia River with his dog, Padma, and trying to impress his cats, Marv and Luna.
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Facebook makes a play for associations and member organizations with new group features

Facebook just became a little more attractive to member-based organizations like associations that are looking to host their online communities in the platform.

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Community is for your members, not for your organization

Last week I was telling you about how engaging for the sake of engagement has pushed old school social media platforms like Facebook away from true social engagement and into …

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Ethics of digital engagement: How far is too far in the quest for attention?

If you’re a regular reader, then you know I’m a big fan of TED Talks. A recent episode titled “Manipulation” got me thinking about the community manager’s role in the …

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Social media regulations might loom on the horizon, but privacy is your responsibility until they arrive

There are changes coming to social media regulations. In an environment where elections can be thrown by fake social media accounts and a seemingly endless string of data and privacy …

CMGR Toolkit

Community manager toolkit: Scale your community with volunteers

At some point you may have found yourself at work long after everyone else has left, the fluorescent lights buzzing above your head, and the sound of a lonely unanswered …

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Community managers unite! Handling conflict in online communities

Last week Catherine Hackney of Confident Communities Consulting, Arianna Rehak of AssociationSuccess.org, and I led the first “Community Managers Unite!” Crowdcast. I had a blast and hope you’ll watch the …

CMGR Toolkit

Three signs your association is ready for an online community

While I may be biased toward online communities–I think lots of organizations can find ways to incorporate community into their business strategies–I will also be the first to tell you …

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Using discussion forums and online communities to generate leads

If you are a marketer or salesperson, you probably have a strategy for using social media to build your brand. But have you considered the power of niche discussion forums …

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