Association executives and other professionals often don’t have the budget or the time to globe trot to every conference they are invited to. So what tools do we have to encourage event attendance while building community among our members?
Before you launch an online community or discussion forum for your organization, you need a plan, but traditional web strategies often don’t take into account the nuances of building an online community.
I was emailing one of our students in CMX’s Fundamentals of Community Strategy course, and he had some great questions for associations and other member organizations who want to create a …
This article was first published by ASAE: The Center for Association Leadership. If you’re a part of a small communications team—or you are the communications team—then at some point you …
There are days when one wonders how people can be so cruel. I had one of those days when I read about Amy Inita, who was beaten while a group …
I remember riding in the car with my mom one day, driving past Crooked Lake and the Sunset Inn (which was really just a bar). Near the Sunset Inn was …
It’s late on a Wednesday evening as I write, and to placate the content gods but still maintain my sleep schedule, I’ve decided to provide you all with a lightly-researched, …
You may have heard the terms omni-channel marketing or omni-channel experience cropping up at your company recently. As consumers continue adopting the panoply of channels provided by social media and …