Ethics of digital engagement: How far is too far in the quest for attention?
If you’re a regular reader, then you know I’m a big fan of TED Talks. A recent episode titled “Manipulation” got me thinking about the community manager’s role in the …
If you’re a regular reader, then you know I’m a big fan of TED Talks. A recent episode titled “Manipulation” got me thinking about the community manager’s role in the …
Last week Catherine Hackney of Confident Communities Consulting, Arianna Rehak of AssociationSuccess.org, and I led the first “Community Managers Unite!” Crowdcast. I had a blast and hope you’ll watch the …
While I may be biased toward online communities–I think lots of organizations can find ways to incorporate community into their business strategies–I will also be the first to tell you …
If you are a marketer or salesperson, you probably have a strategy for using social media to build your brand. But have you considered the power of niche discussion forums …
This article first appeared on AssociationSuccess.org. Join me, Catherine Hackney of Confident Communities Consulting, and Arianna Rehak from AssociationSuccess.org on September 14th, 12-1pm EST, for a live, collaborative discussion about …
If you subscribe to the blog, then you got a sneak peak of this a few weeks ago when I accidentally posted it as a test–I hope you enjoyed the …
You’ve heard of the 90-9-1 rule, or the 1 percent rule of online community participation. It’s the general principal that around 90 percent of your audience will lurk in your …
So maybe you can’t put an exact dollar value on the content your community produces, but at some point you will be asked to show how your online community has …