Ethics of digital engagement: How far is too far in the quest for attention?
If you’re a regular reader, then you know I’m a big fan of TED Talks. A recent episode titled “Manipulation” got me thinking about the community manager’s role in the …
Community managers unite! Handling conflict in online communities
Last week Catherine Hackney of Confident Communities Consulting, Arianna Rehak of AssociationSuccess.org, and I led the first “Community Managers Unite!” Crowdcast. I had a blast and hope you’ll watch the …
Three signs your association is ready for an online community
While I may be biased toward online communities–I think lots of organizations can find ways to incorporate community into their business strategies–I will also be the first to tell you …
Using discussion forums and online communities to generate leads
If you are a marketer or salesperson, you probably have a strategy for using social media to build your brand. But have you considered the power of niche discussion forums …
Why I volunteer: The benefits of extracurricular pursuits
This article first appeared on AssociationSuccess.org. Join me, Catherine Hackney of Confident Communities Consulting, and Arianna Rehak from AssociationSuccess.org on September 14th, 12-1pm EST, for a live, collaborative discussion about …
Skariphos one year on…thank you!
If you subscribe to the blog, then you got a sneak peak of this a few weeks ago when I accidentally posted it as a test–I hope you enjoyed the …
How the 90-9-1 rule applies to community tactics–like welcome campaigns
You’ve heard of the 90-9-1 rule, or the 1 percent rule of online community participation. It’s the general principal that around 90 percent of your audience will lurk in your …
Community manager tool kit: Metrics for tracking growth and engagement
So maybe you can’t put an exact dollar value on the content your community produces, but at some point you will be asked to show how your online community has …