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Strategies for association communities

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Tag: engagement

Communications / Community Management / Social Media

Ethics of digital engagement: How far is too far in the quest for attention?

If you’re a regular reader, then you know I’m a big fan of TED Talks. A recent episode titled “Manipulation” got me thinking about the community manager’s role in the …

Community Management

Community managers unite! Handling conflict in online communities

Last week Catherine Hackney of Confident Communities Consulting, Arianna Rehak of AssociationSuccess.org, and I led the first “Community Managers Unite!” Crowdcast. I had a blast and hope you’ll watch the …

Associations / CMGR Toolkit / Community Management

Three signs your association is ready for an online community

While I may be biased toward online communities–I think lots of organizations can find ways to incorporate community into their business strategies–I will also be the first to tell you …

Communications / Community Management / Sales

Using discussion forums and online communities to generate leads

If you are a marketer or salesperson, you probably have a strategy for using social media to build your brand. But have you considered the power of niche discussion forums …

Associations / Community Management

Why I volunteer: The benefits of extracurricular pursuits

This article first appeared on AssociationSuccess.org. Join me, Catherine Hackney of Confident Communities Consulting, and Arianna Rehak from AssociationSuccess.org on September 14th, 12-1pm EST, for a live, collaborative discussion about …

CMGR Toolkit / Community Management

Skariphos one year on…thank you!

If you subscribe to the blog, then you got a sneak peak of this a few weeks ago when I accidentally posted it as a test–I hope you enjoyed the …

CMGR Toolkit / Community Management

How the 90-9-1 rule applies to community tactics–like welcome campaigns

You’ve heard of the 90-9-1 rule, or the 1 percent rule of online community participation. It’s the general principal that around 90 percent of your audience will lurk in your …

CMGR Toolkit / Community Management

Community manager tool kit: Metrics for tracking growth and engagement

So maybe you can’t put an exact dollar value on the content your community produces, but at some point you will be asked to show how your online community has …

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