If you’re a regular reader, then you know I’m a big fan of TED Talks. A recent episode titled “Manipulation” got me thinking about the community manager’s role in the debate over social media and mental disorders. I won’t pretend to have any of the answers here—even the National Institutes of Health agree that there’s…
Tag: engagement
Community managers unite! Handling conflict in online communities
Last week Catherine Hackney of Confident Communities Consulting, Arianna Rehak of AssociationSuccess.org, and I led the first “Community Managers Unite!” Crowdcast. I had a blast and hope you’ll watch the recording below. We heard from lots of association community managers about how they handle different kinds of conflict in their online communities. These ranged from…
Three signs your association is ready for an online community
While I may be biased toward online communities–I think lots of organizations can find ways to incorporate community into their business strategies–I will also be the first to tell you that there is a right time, and a wrong time, to launch your association’s community. Before you can even start building your private social network,…
Using discussion forums and online communities to generate leads
If you are a marketer or salesperson, you probably have a strategy for using social media to build your brand. But have you considered the power of niche discussion forums to generate sales and to build your business network? If not, now is the time to take a look at how you can leverage these…
Why I volunteer: The benefits of extracurricular pursuits
This article first appeared on AssociationSuccess.org. Join me, Catherine Hackney of Confident Communities Consulting, and Arianna Rehak from AssociationSuccess.org on September 14th, 12-1pm EST, for a live, collaborative discussion about handling conflict in your online community. Register for the discussion today. I keep hearing about all these reasons why people shouldn’t work too much—health, wellness,…
Skariphos one year on…thank you!
If you subscribe to the blog, then you got a sneak peak of this a few weeks ago when I accidentally posted it as a test–I hope you enjoyed the early release! As a thank you to all of my readers and to celebrate the founding of Skariphos.com in September 2016 (and Labor Day weekend…
How the 90-9-1 rule applies to community tactics–like welcome campaigns
You’ve heard of the 90-9-1 rule, or the 1 percent rule of online community participation. It’s the general principal that around 90 percent of your audience will lurk in your community, not producing any content, only consuming it. Meanwhile, approximately nine percent of your community members will share intermittently, and the last one percent will…
Community manager tool kit: Metrics for tracking growth and engagement
So maybe you can’t put an exact dollar value on the content your community produces, but at some point you will be asked to show how your online community has grown in relative value and how the activity it has produced has impacted your organization. To do that, you need to consistently track your social…
