At some point you may have found yourself at work long after everyone else has left, the fluorescent lights buzzing above your head, and the sound of a lonely unanswered phone ringing through the empty hallways. Yet you remain, typing madly and wishing you had a clone to help you with all of the work…
Tag: tactics
Community managers unite! Handling conflict in online communities
Last week Catherine Hackney of Confident Communities Consulting, Arianna Rehak of AssociationSuccess.org, and I led the first “Community Managers Unite!” Crowdcast. I had a blast and hope you’ll watch the recording below. We heard from lots of association community managers about how they handle different kinds of conflict in their online communities. These ranged from…
Using discussion forums and online communities to generate leads
If you are a marketer or salesperson, you probably have a strategy for using social media to build your brand. But have you considered the power of niche discussion forums to generate sales and to build your business network? If not, now is the time to take a look at how you can leverage these…
What is thanatosensitivity and what does it have to do with my community?
If you don’t acknowledge a member’s death, that person’s online contributions may live on, but their memory will quickly fade. Acknowledging death allows your online community to give special consideration to a person’s contributions and bring a sense of closure to the gap that can be left by a member’s passing. In case you haven’t…
Levels of order in online community: The art of banning users
I was listening to Community Signal (available wherever fine podcasts are sold) and Patrick O’Keefe’s conversation with famed criminologist George Kelling about applying the Broken Windows theory to community management. They discussed how behavioral demonstrations and “levels of order” can maintain a cohesive, orderly group, whether online or off. While the theory is somewhat controversial,…
How the 90-9-1 rule applies to community tactics–like welcome campaigns
You’ve heard of the 90-9-1 rule, or the 1 percent rule of online community participation. It’s the general principal that around 90 percent of your audience will lurk in your community, not producing any content, only consuming it. Meanwhile, approximately nine percent of your community members will share intermittently, and the last one percent will…
Creating a member-oriented online community
This article originally appeared at ASAE: The Center for Association Leadership. My thanks to Oona Schmid who co-wrote this article with me! Just because an association creates an online community platform and stacks it with educational material does not mean members will rush to sign up. These tactics will help you build an engaging and…
#CMAD 2017: All good things in moderation
#CMAD 2017, Session 7: All Good Things in Moderation from 5:00 Films & Media. My thanks to Lindsay Starke at Higher Logic, Marghet Hager at Dynamic community, and 5:00 Films & Media for making me look good during the 2017 Community Manager Appreciation Day celebrations!
