Before you launch an online community or discussion forum for your organization, you need a plan, but traditional web strategies often don’t take into account the nuances of building an online community.
I was emailing one of our students in CMX’s Fundamentals of Community Strategy course, and he had some great questions for associations and other member organizations who want to create a …
You may have heard the terms omni-channel marketing or omni-channel experience cropping up at your company recently. As consumers continue adopting the panoply of channels provided by social media and …