I was listening to Community Signal (available wherever fine podcasts are sold) and Patrick O’Keefe’s conversation with famed criminologist George Kelling about applying the Broken Windows theory to community management. They discussed how behavioral demonstrations and “levels of order” can maintain a cohesive, orderly group, whether online or off. While the theory is somewhat controversial,…
Tag: online community
How the 90-9-1 rule applies to community tactics–like welcome campaigns
You’ve heard of the 90-9-1 rule, or the 1 percent rule of online community participation. It’s the general principal that around 90 percent of your audience will lurk in your community, not producing any content, only consuming it. Meanwhile, approximately nine percent of your community members will share intermittently, and the last one percent will…
Creating a member-oriented online community
This article originally appeared at ASAE: The Center for Association Leadership. My thanks to Oona Schmid who co-wrote this article with me! Just because an association creates an online community platform and stacks it with educational material does not mean members will rush to sign up. These tactics will help you build an engaging and…
Finding your calling as an online community consultant
In today’s internet-fueled economy, it’s easier than ever to find a niche in the workforce and fill it, which is essentially the definition of what consultants do. And frankly, in the future freelance jobs like consulting will likely become the norm, if they haven’t already, for making a living. Boutique marketing consultant Caitlin Connors made…
Community manager tool kit: Metrics for tracking growth and engagement
So maybe you can’t put an exact dollar value on the content your community produces, but at some point you will be asked to show how your online community has grown in relative value and how the activity it has produced has impacted your organization. To do that, you need to consistently track your social…
The future of online communities: Knowledge pills, VR networking and community-powered AI bots
Since I moved to DC, I’ve had a lot more time to ponder and listen to podcasts as I wait in traffic on my way to/from work. While all that waiting can be torturous sometimes (every day I see someone locked in the glass box of their car like an angry mime, beating the steering…
The dollar value of your online community
As a community manager, you may have been asked to show the "return on investment" of your community. To do this, though, you have to put a dollar amount on the asset that online communities produce, which is namely ideas. So how do you put a value on an idea? How do you value a…
#CMAD 2017: All good things in moderation
#CMAD 2017, Session 7: All Good Things in Moderation from 5:00 Films & Media. My thanks to Lindsay Starke at Higher Logic, Marghet Hager at Dynamic community, and 5:00 Films & Media for making me look good during the 2017 Community Manager Appreciation Day celebrations!
